Privacy Policy


The policy below applies to the following websites owned and operated by RDA Enthusiast Brands, LLC, and  For privacy policies regarding our other websites, please go to the individual website and click through to its privacy policy.

Your privacy is important to us. With that value in mind, we’ve developed this privacy policy (this “Policy”) explaining the ways in which we collect personal information for the RDA Enthusiast Brands, LLC Websites and how we protect it, and what choices you have about how information is used.

Changes to this Policy

We may revise or update this Policy at any time. If we make material changes, we will post the revised Policy on the Websites and update its “last updated” date. We encourage you to check this Policy whenever you visit the Websites to see if it has been updated since your last visit.

Scope of this Policy

This Policy distinguishes between personally identifiable information, which we refer to as “personal information,” and “aggregate information” and other forms of non-personally identifiable information.

  • Personal information as used herein means information that personally identifies you, such as your name, address, telephone number, e-mail address, credit card or other account number, and other information that is linked to personal information about you.
  • Aggregate information is aggregated information from which we have removed individual identities or other personal information, or information that we collect about the Websites or about a group or category of products, services or customers that does not identify you personally. Aggregate data helps us understand trends and our users’ needs so that we can better consider new features or otherwise tailor our Websites.

This Policy applies to personal information collected by us on the Websites. This policy in no way restricts or limits our collection and use of aggregate information.

How We Collect Personal Information

  • Information you provide to us. We may collect certain information that you voluntarily provide to us when you use the Websites. You may provide personal information to us at various locations on the Websites. For example, we may collect your name, billing and shipping address, email address, telephone number, and credit card account number when you register and set up an account, subscribe to a newsletter or other publication, or purchase products or services on the Websites. Personal information may also be collected if you provide such information in connection with participating in discussion forums, blogs, social networking services, or other interactive services on the Websites. In addition, we may collect personal information you provide in connection with sending us emails or other communication through the Websites or your participation in or response to surveys, sweepstakes, contests, games, promotional offers, and other activities on the Websites. We may also collect other information about you that we may associate with your personal information such as your interests, preferences and demographics. For example, we may collect information about your interests in certain lifestyle topics. We collect this personal information for example, when you order a product, enter a contest or sweepstakes, request a catalog or register for a mailing list.
  • From time to time, we may make available certain applications for use on mobile devices (each application an “App” and each mobile device a “Device”). The type of Personal Information we collect will vary by App, but may include both precise and non-precise geolocation information in order to provide you with access to local service, offers and promotions relevant to the App (e.g., coupons for local stores). It is our practice not to store precise location information outside of your Device. In most instances, you will be provided with the ability opt-out of collection of location-based information in the user account settings for the particular App. As a general practice, we do not share precise location information with third parties except as necessary to complete a request that you initiate. Each App will include its own privacy policy explaining how we collect Personal Information when you use that App. You should always read the Privacy Policy before downloading the App.
  • We, our related web hosting providers, and our advertisers and ad serving and tracking companies sometimes utilize “cookie” technology on the Websites. Cookies are bits of data stored on your hard drive that contain no personally identifying information but which help enhance your web-browsing experience. Not all web browsers accept cookies, and those that do usually provide a preference or setting that allows you to refuse and remove most types of browser cookies. If your browser does not accept cookies, you may still enjoy our Websites.
  • We may also use local shared objects, also known as Flash cookies, to store your preferences such as volume control for videos, or display content based upon what you view on the Websites to personalize your visit. Third party partners provide certain features on the Websites and may display advertising based upon your web browsing activity, using Flash cookies to help track and store information about you. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser usually will not remove Flash cookies. To learn how to manage privacy and storage settings for certain Flash cookies, click here.
  • Web Beacons. We may use, and may permit third parties to use, “Web beacons” (also known as pixel tags, clear GIFs and web bugs) on the Websites and in email communications we send. We use Web beacons to monitor the effectiveness of advertising, to track aggregate Website usage, and for other lawful purposes. These web beacons do not collect personal information about you on the Websites.
  • Automatically collected information. We collect into our log files certain standard information from your web browser—such as your IP address, browser type and language, screen size and the time of your visit—when you visit the Websites. This information is used by us to analyze trends, administer the Websites, and gather broad information for aggregate use. We may aggregate some or all of the information we collect from our log files to information stored on a cookie in your computer. We also collect information about keyword searches performed by visitors on the Websites. We do not collect your name or email address as a result of using a search feature. We may keep logs of all words searched to help us learn what kinds of information visitors to the RDA Enthusiast Brands, LLC Websites are seeking, and to improve our service to visitors.

Disclosure of Personal Information

Except as set forth in this Policy, we do not disclose, sell, rent, loan, trade or lease personal information we collect on the Websites to any third party.

We will disclose personal information in the following circumstances:

  • If you consent to the disclosure of your personal information,
  • We may share your personal information with our affiliates, our technical consultants, third-party auditors and other third parties who act on our behalf, for example, to make the Websites available, enhance its functionality, or provide associated services and/or who deal with you in delivering content, samples, products, and gifts and prizes, have access to and may use this information to provide us with services.
  • Occasionally, we may make names and postal addresses we collect through the Websites along with certain other information about you such as your interest in particular lifestyle topics available to reputable companies whose products and/or services may interest you, unless you opt out of being included in our postal mailing list. (See the section below on opting out of postal mailings).
  • We may transfer your personally identifiable information and other information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture or disclosure of all or a portion of our business or assets to another company.
  • We will consider, and may release, personal information to third parties: to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect our rights and property of those of our agents, customers, members, and others including to enforce our agreements, policies and terms of use or (iii) in an emergency to protect the personal safety of our employees, customers, or any person.

We may also provide aggregate statistics and deidentified data about our customers, including traffic patterns and related site information, to reputable third parties for their own purposes, including statistical analysis.

The Websites may include personal profiles, discussion forums, blogs, social networking services or other interactive areas (“Interactive Areas”) in which you or third parties may create, post or store content, messages, comments, materials or other items on the Websites. If you use these Interactive Areas, you should be aware that any personal information you post on the Websites or provide to others through the Websites may be read, collected and used by others and may be posted on publicly available portions of the Websites. Such information may be retained indefinitely, and may be saved by caching services on the Internet. We recommend you be cautious in giving out personal information to others in public or private online forums. We are not responsible for personal information you chose to post in Interactive Areas of the Websites or the use by third parties of such personal information.

We are not responsible for the actions of Service Providers or other third parties, nor are we responsible for any additional information you provide directly to Service Providers or other third parties and we encourage you to become familiar with their practices before disclosing information directly to them.

How We Use the Personal Information We Collect

In general, we use personal information we collect to process your requests or transactions, to provide you with information or services you request, to inform you about other information on events, promotions, products or services we think will be of interest to you, to facilitate your use of, and our administration and operation of, the RDA Enthusiast Brands, LLC Websites, and for the purpose for which the information was provided. For example, we may use the information we collect:

  • to operate and improve the Websites and our products and services;
  • to understand you and your preferences to enhance your experience and enjoyment using the Websites and our products and services;
  • to send you a welcoming email, to contact you about your use of the Websites and to provide important Websites updates;
  • to provide the services, products or information you request and to process payments and complete any transactions in connection therewith;
  • to respond to your emails, submissions, comments, requests or complaints;
  • to request feedback and to enable us to develop, customize and improve the Websites and our publications, products and services;
  • to send you surveys or questionnaires;
  • to send you newsletters, including any online newsletter(s) you have requested., those online newsletters that are editorial companion pieces (e.g. RDA Enthusiast Brands, LLC Plus) to our print publications;
  • to contact you about our or a third party’s services, products, activities, special events or offers and for other marketing, informational, product development and promotional purposes;
  • for editorial purposes, such as to contact you about content you have submitted to any of the Websites or to give attribution to content you submit;
  • to send a one-time email on your behalf which contains a display or link to an article, advice or other content you have selected to share with a friend through our Email-a-Friend service (however, we do not use the name and email address you provide us through this feature for other purposes); and
  • to notify contest/sweepstakes winners.

We may save your credit card information for use when you log in to make future purchases.

Choices about Our Use and Sharing of Personally Identifiable Information:

If you do not wish to receive promotional and newsletter emails from us you may click on the unsubscribe link at the bottom of those emails.

If you are a member of RDA Enthusiast Brands, LLC you can also change your promotional and newsletter email preferences by clicking here and logging in. If you do not wish to receive any emails from us you can unsubscribe to all emails by clicking here. If you are not currently a member of RDA Enthusiast Brands, LLC, you can register to become one at no cost by clicking here. You may then log in and change your preferences.

If you opt-out of promotional or newsletter emails from us, we may continue to send you certain communications such as service announcements and administrative messages, relating to RDA Enthusiast Brands, LLC and the Websites that are necessary to our relationship with you.

For all other requests for changes relating to your Personal Information, including opting out of postal mail, telemarketing calls, and our sharing personal information with our partners, contact customer service at or at:

RDA Enthusiast Brands, LLC
Customer Care
1610 North 2nd Street, Suite 102
Milwaukee, WI 53212

You may also use the postal address above for general customer service questions.

Notice to California Customers—Your California Privacy Rights

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. As discussed above in the section titled “Choices about Our Use and Sharing of Personally Identifiable Information”, if you wish to opt-out of our sharing of your information with third parties for the third parties’ direct marketing purposes or to find out more about your opt-out rights, please contact us at the email address or postal address described above.

Third Party Activities

If you submit personal information through a form on one of the RDA Enthusiast Brands, LLC Websites to request information from an advertiser or other third party, choose to otherwise share your Personal Information with a third party such as by sharing stories you read by connecting with social networking services, or click on a link on one of the Websites to go to a third party site that may collect information about you, we are not responsible for the privacy practices of, including any marketing or other use of your Personal Information by, those third parties. To learn more about any other company or organization’s privacy practices, we suggest you contact them directly about their privacy policy.

Third-Party Advertising on the Websites

We may also use third parties to serve ads on our Websites. Certain third parties may automatically collect information about your visits to this and other websites, your IP address, your ISP, the browser you use to visit the Websites (but not your name, address, email address or telephone number). They do this by using cookies, clear gifs or other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of the Websites and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, cookies or clear gifs in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here. One of the third party ad servers that delivers ads to you is Doubleclick. For Doubleclick’s Privacy Policy, click here.

Third Party Cookies

Notwithstanding anything else in this policy, we or a data provider we have engaged may place or recognize a unique cookie on your browser to enable you to receive customized ads or content. These cookies contain no personally identifiable information. The cookies may reflect deidentified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these cookies, please go to

Links to Third-Party Websites

The Websites may contain links to third-party websites. Any links that we provide are for your convenience only, and do not constitute our sponsorship of, or affiliation with, the linked third-party website or any content on that website. Your use of any third-party website is governed by that third party’s policies and procedures, which may differ from our own. In particular, we do not control, and cannot be responsible for, the privacy or data security practices of any third-party website. Please carefully review applicable policies of any third-party website that you visit, including policies and terms and conditions describing the third party’s information practices, before providing them with any information.

RDA Enthusiast Brands, LLC Ads on Third Party Sites. We may use information collected using third party cookies and Web beacons on our Websites and in our emails to deliver RDA Enthusiast Brands, LLC brands advertising displayed to you on third party sites. We also may use cookie information to know when you return to one of our Websites after visiting these third party sites. We use this information and other information about you, to try to understand your interests and show you relevant RDA Enthusiast Brands, LLC brands advertising about products and services you may need.

Notice to EU Visitors

We have registered for Safe Harbor certification with the US Department of Commerce. Click here to see our Safe Harbor Privacy Policy.


Please note that no data transmission over the Internet is 100% secure. As a result, we cannot guarantee the security of the information that you transmit via our online services.

Questions or Comments
If you have any questions or comments about this Privacy Policy, the privacy practices of The RDA Enthusiast Brands, LLC Websites, or your dealings with RDA Enthusiast Brands, LLC, please contact us at or use the following address or phone number:

RDA Enthusiast Brands, LLC
Customer Care
1610 North 2nd Street, Suite 102
Milwaukee, WI 53212
Phone: (414) 423-0100

Policy last updated June 2015